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The Full Story​
 

ABOUT

Amstel Bleach 

Amstel Bleach started as an experiment became a journey — a personal,   raw exploration of transformation,   texture,
and time.
Handmade with heart in the city of Amsterdam.
At  Amstel  Bleach,  we  believe  in  fixing,  not  replacing.

In  giving  things  a  second life.  In  removing  old  patterns  and  adding  new layers — just  like  we  do  in  our  own  stories.

Every  item  is  upcycled,  reworked,  and  uniquely  altered.

This  isn’t  just  about  jeans...

It’s  about  expression,   sustainability,   and  rewriting  the  rules.
It’s  about  taking  what’s been  used  and  making  it  powerful  again.
​
Let’s  make   it  better!

AFTERCARE

FOR  LONGEST, LASTING ... RESULTS​​
​
  • TURN INSIDE OUT before washing.
  • FOR PRINTS:  heat the design (inside out) with iron.
  • NO HOT WATER,  NO DRYER, NO BLEACH, NO SOFTENER
  • RECOMMENDED:  hand wash or dry cleaning. IF NOT: gentle cycle with delicates
  • WASH ONLY WHEN NEEDED Spot clean when possible, denim likes it 
  • EXPECT NATURAL WEAR OVER TIME .
  • OWN IT. ​
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